
Wayward Studio
Stories witha point of view
Wayward is an independent creative production studio creating films that give stories shape. Whether that’s a campaign, a brand film, a documentary, an interview or an event. We work with brands directly, alongside agencies and in partnership with production companies, combining creative thinking with carefully crafted production from concept through to delivery.
Films that define, position and communicate brands with clarity, purpose and emotional impact.
About
A director-led studiowith brand thinking

Wayward was founded by Production Director Jackson Hogan and Creative Director Sabrina Pennewiss to bring together strategic thinking and cinematic production in one collaborative studio.
Our work spans brand films, campaigns, documentaries, interviews, launch films and editorial content, built for teams who need strong ideas, beautiful execution and an integrated route from brief to delivery.
Whether leading a production from concept to delivery or integrating into an existing creative team, we combine thoughtful storytelling with beautifully crafted execution.
Why work with us?
Creative partners from the outset.
We help shape ideas, treatments and creative direction, from concept through to delivery.
Built around your team.
We work directly with brands or integrate seamlessly into agencies and existing production teams.
Flexible by design.
Whether you need a single shoot, a whole film or ongoing support, we scale to the brief.
More value from every production.
Hero films, cutdowns, social content and stills planned from day one.
Trusted for the long term.
Since 2020, we’ve partnered with Varley to produce hundreds of films, spanning campaigns, launches, documentaries, interviews and social content.
Whether you’ve got a finished brief or just the beginning of an idea,
we’d love to hear it.
